Vodka, Like You’ve Never Seen it Before

Mix it, stir it, shake it or drink it straight. It’s Vodka, the drink of choice for many.

And if you’re Absolut Vodka, it’s also art. Starting with Andy Warhol in 1985, Absolut has built up an original art collection over the last 25 years.

A few months ago, Indian artist  Subodh Gupta was the latest to contribute to Absolut Vodka’s art collection. His contribution was a 4-foot tall interpretation of the iconic Absolut bottle, made using traditional utensil found in the Indian kitchen.

He’s known as the man who raised rural Indian domestic objects to works of art. And he did it again with Absolut Subodh Gupta.

A little something to think about next time you sip that clear liquid – is it vodka or art, or both.

More on Subodh Gupta coming soon. In the meantime, you can read about his equally talented wife, Bharti Kher in Making Art and Millions, With Bindis.

Have friends who love vodka, or art, or drinking vodka while looking at art? Send this on to them.

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