Introducing the Definitive Voice of Global Indo-cool: Republic of Brown

FOR IMMEDIATE RELEASE April 25, 2010

*Introducing the Definitive Voice of Global Indo-cool: Republic of Brown*

The free weekly newsletter gives subscribers unparalleled access to the
handpicked best South Asian-inspired stories and exclusives
*
LOS ANGELES, CA – April 25, 2010 – Republic of Brown unveiled the
inaugural issue of its email newsletter and website for fans of all things
hip, happening and South Asian. With its team of contributors worldwide,
Republic of Brown uncovers noteworthy people, films, art, fashion, and
destinations and delivers them straight to the inboxes of global culture
seekers. The growing base of subscribers already spans the U.S., U.K.,
India, Pakistan, the Middle East and pockets like Poland and China – a
testament to the demand for high-quality, easily accessible South Asian
content.

The influence of South Asians is everywhere. From the colossal success of
Slumdog Millionaire; to international runways featuring Rachel Roy’s fashion
line; to politics with Reshma Saujani, the first South Asian woman to run
for Congress. Even Starbucks has been bumping Bollywood beats from the World
is India CD lately.

“We’ve reached this tipping point where South Asians have not only succeeded
in business and technology, but are also now appearing prominently in
mainstream media, music, fashion, and politics in the U.S. and around the
world,” said actor and Daily Show correspondent, Aasif Mandvi. “Republic of
Brown captures the essence of this movement by sharing the inspiring things
that South Asians are doing today.”

Featuring stories across eight lifestyle verticals – Style, People, See,
Listen, Read, Eat/Drink, Go, Glow – there’s something for everyone.
“Think of Republic of Brown as an Indo-centric version of Daily Candy or
Urban Daddy. Our access to information is broad, but people want a lens
through which to see the best that’s out there. We bring together the
coolest South Asian content and deliver it in a way that’s accessible,
intelligent and fun,” explains Geetanjali Dhillon, Founder and CEO of
Republic of Brown. Dhillon adds, “It’s not just for South Asians. Republic
of Brown is for anyone with an appetite for global chic.”

What to expect:

*Newsletter:* An electronic, opt-in digest rich in bite-sized content laced
with lighthearted editorial and vivid visuals delivered directly to
subscribers’ inboxes. To get the scoop straight off the electronic press,
sign-up at www.republicofbrown.com today.

*Exclusives:* Full of fresh content and special offers, Republic of Brown
negotiates discounts for items, events, and venues on their hip list.
Readers will see 20-25% off deals for high fashion, popular literature,
events and destinations.

*Multimedia Site:* Visually enticing content packaged in a user-friendly
format and archived online with links to videos, music and special offers.
If your curiosity has been piqued, please sign-up to receive the highly
anticipated newsletter at Republic of Brown, join fans on Facebook or follow
us on Twitter.

*About Republic of Brown*
Republic of Brown delivers a weekly dose of Indo-cool directly to subscriber
inboxes. Each issue covers one of 8 verticals including – Style, People,
See, Listen, Read, Eat/Drink, Go, Glow. Republic of Brown caters to the
savvy global citizen that’s on the go and wants to be “in the know” wherever
they are. The company was founded in January 2010 by new media executive,
Geetanjali Dhillon with the intent to uncover, share and even inspire
readers with the exciting things South Asians are doing around the world
today.
Get down with brown @ www.republicofbrown.com.

Republic of Brown, and their respective logos are trademarks, registered
trademarks, or service marks of Republic of Brown. Other products and
company names mentioned are the trademarks of their respective owners.

*Media Contacts:*

Natasha Alim Goud
Radiant PR
310-428-6414
natasha@radiantpr.com

Geetanjali Dhillon
Republic of Brown
310-259-2302
geetanjali@republicofbrown.com

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