We stumbled across photographer Anusha Yadav the new-fashioned way: through Facebook. One look and we were instant fans. Her images of urban India, the Indian film industry and the faces she captures in intimate close ups, gave us the feeling we were peeking into the private moments normally reserved for close friends and family.
“I think my pictures are a lot like me. Instinctive, spontaneous, and genuinely interested in people and their lives.” So opens the mission statement on the website of Mumbai-based Yadav. Take a look at her online gallery, alive with mystery, earthiness and allure, and Yadav, both the person and the artist, will feel as familiar to you as your best friend.
It’s that genuine, spontaneous quality that makes Yadav’s Bollywood photographs so surprising. There’s a sexiness and an energy to them that you won’t find in any glamor magazine as Yadav captures moviemakers in candid moments of relaxation or inspiration.
Trained in both India and the U.K., Yadav is among India’s vanguard of new artists, exploring Indian identity with a 21st century openness. But it’s not all about what’s new and what’s next, Yadav also wants photography to celebrate our shared history. Her fascinating Indian Memory Project invites Indians to submit archival family photographs to a dedicated website that’s shaping up to be a priceless national scrapbook. If you want to feel the pulse of India, old and new, traditional and modern, adventurous, and youthful, then Yadav’s photos are the perfect place to start.
More on Anusha Yadav http://anushayadav.com/
Indian memory project http://indianmemoryproject.wordpress.com/
Here’s a glimpse of her work
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